Category Archives: Fashion

POOR MAN’S JAY-Z

By The Sultan of Sweetness | June 23, 2010

Our friends over at Complex Magazine just gave us some love in their latest installment of “Ballin vs. Budget”. They featured The Beach Party in flat black with grey lenses. Available now (but going fast!) on our webstore.
You can read the full feature here.

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THE VINYL RIOT APPROACHES

By The Sultan of Sweetness | June 14, 2010

Studded Hearts just published some preview shots from the upcoming issue of Vinyl Riot Magazine.
The models are wearing The Nudie Mag – Flat Black with Blue Reflective Lenses (sold out for another 4-6 weeks) and The Human Fly – Gloss White with Orange Reflective Lenses, available for a limited time here.
More photos at Studded Hearts.

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SATAN IS WAITIN’

By The Sultan of Sweetness | June 4, 2010

Our homies over at Creep Street (

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WILL & BYERS FOR BL!SSS

By The Sultan of Sweetness | June 3, 2010

Newport Beach natives and close CRAP homies Will Anderson and Greg Byers finally convinced the boys over at Blisss Magazine to let them do a fashion shoot for the mag. With Will producing and Greg shooting, you’re bound to end up with some epic photos (think CRAP lookbook).
They also managed to throw some CRAP [...]

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MORE WEEZY IN CRAP SHADES

By The Sultan of Sweetness | May 26, 2010

Scope this sneak peek of Lil Wayne’s new video that’s about to drop. Weezy reppin the Nudie Mag with green reflective lenses.

Via Lil Wayne HQ.

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