Category Archives: Fashion

VICE FASHION ISSUE 2011

By The Sultan of Sweetness | April 29, 2011

Our sunglasses were featured in Vice Magazine’s Fashion Issue last month. The photos were shot by Harry Benson, who is an absolute legend.
To quote the bio on his site, “Scottish born photojournalist Harry Benson arrived in America with the Beatles in 1964. Harry has photographed every U.S. president from Eisenhower to Barack H. [...]

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SLEEEEEEEEEEAAAAZY

By The Sultan of Sweetness | April 22, 2011

This is how The Lo Max was meant to be worn. Kenya takin er easy…

Available on the webstore now!

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AMPAL HAPPENINGS

By The Sultan of Sweetness | March 30, 2011

Our good homies over at The Ampal Creative are killing it per usual. Frothing around the streets of Downtown, sourcing all materials locally and producing THE sickest hats out there, all made in LA. They made a stop motion animation video to hype the release of their new acid washed denim snapbacks:
You guys [...]

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INTRODUCING: THE LO MAX by CRAP

By The Sultan of Sweetness | March 22, 2011

As our new sunglass delivery makes its way to California, I’m going to start posting some sneak peeks of the new steez. Here’s a first look at one of our new frame styles, The Lo Max:

Inspired by south Floridian retirees, pools, Cadillacs & vintage smut.
Available VERY soon on the Official CRAP Webstore. To [...]

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REFINERY 29: NEW YORK

By The Sultan of Sweetness | March 9, 2011

Refinery 29 NYC just did a roundup on their 8 favorite new sunglasses for this Spring. They featured our Beach Party frame in gloss black with grey lenses.
You can order em now on our webstore here.

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