Freelance Lifecycle Marketing Manager (Email & SMS)

Part-Time / Marketing / Remote

About the Lifecycle Marketing Manager (Email & SMS) Role

Crap Eyewear is looking for a Freelance Lifecycle Marketing Manager (Email & SMS) to join our growing team, owning the strategy, design, and execution of our email and SMS marketing programs. Our ideal candidate is an excellent communicator and highly organized, comfortable owning results and moving campaigns from concept to send in close partnership with our copywriter, brand team, and ecommerce team.

This is a remote, freelance role.

Requirements:

• Available to work 20-40 hours per month, as needed.
  • Available for scheduled meetings during PST work hours.
  • Option to work Tuesdays in person at our Venice office.

Responsibilities:

Our workplace is dynamic, supportive and inclusive. We pride ourselves in being a collaborative, open-minded and imaginative team. The Freelance Lifecycle Marketing Manager (Email & SMS) will own email and SMS strategy and execution, working closely with our freelance copywriter, Brand team, and Ecommerce team to bring roughly 16-20 campaign emails per month and 3-4 SMS campaigns per month, plus ongoing email/SMS flow management.

• Email & SMS strategy and results:
  • Own email and SMS marketing strategy and performance, partnering with the Head of Ecommerce on goals and priorities.
  • Maintain the email and SMS marketing calendar, coordinating around product launches, promotions, and brand initiatives (concepts are provided by our team).
  • Monitor key email and SMS metrics (open rate, click rate, conversion, revenue, opt-in/opt-out) and report on results.
  • Recommend and manage automated email and SMS flows (welcome, abandon cart, post-purchase, win-back, etc.).
• Email design and production:
  • Design on-brand email creative in Figma from approved concepts.
  • Build, test, and deploy campaigns and flows using the Klaviyo template builder.
  • Crop, resize, and export supporting assets for email use.
• SMS design and production:
  • Build, test, and deploy roughly 3-4 SMS campaigns per month, plus manage ongoing SMS flows, using Attentive.
  • Crop, resize, and export hero images and assets for SMS use.
• Cross-functional collaboration:
  • Work with our freelance copywriter to incorporate final copy into email and SMS campaigns (copywriting is not part of this role).
  • Route email and SMS campaigns for approval and sign-off from the Brand and Ecommerce teams ahead of send.
  • Partner with the Brand team to ensure email and SMS creative stays true to the Crap Eyewear identity.
  • Partner with the Ecom team to align email and SMS campaigns with site merchandising, promotions, and inventory.

Qualifications:

• Proficient in Figma or similar for email design and layout.
• Proficient in Klaviyo or similar ESP/template builder for email campaign and flow management.
• Proficient in Attentive or similar builder for SMS campaign and flow management.
• Demonstrated email and SMS strategy and design experience, ideally in ecommerce or DTC.
• Excellent communicator, comfortable coordinating across copy, design, brand, and ecommerce stakeholders.
• Highly organized and able to own strategy and drive results with minimal oversight.
• Strong understanding of email and SMS marketing best practices: segmentation, automation, deliverability, compliance, and testing.
• Experience with Shopify or similar ecommerce platforms a plus.
• Ability to work independently within a small team.
• Dependable, detail-oriented, and able to manage multiple campaigns and deadlines efficiently.

About Crap® Eyewear

Crap Eyewear is a lifestyle brand independently owned and operated beachside in Los Angeles, CA. Born in reaction to an overpriced and overly serious sunglass market, we’re on a mission to create funky, earth-friendlier eyewear without the heavy retail markup. Although our brand name is lighthearted, we take our work, products, customers, employees and surrounding community very seriously. Our organization is carbon neutral certified and a proud member of The Change Climate Project.

As a growing business we work hard to reach challenging goals and benchmarks—but also value our time outside the office with friends, family and coworkers. The Crap Eyewear brand is an extension of our company: deeply rooted in Southern California culture. Our tight-knit team has an eclectic extracurricular resume of everything from surfing, skateboarding, and art to dance and music.

Simply put, we’re looking for talented team members passionate about arts, culture and fashion to become an integral part of our growing business.

Join Our Team

• This is a freelance position
• Option to work in person on Tuesdays from our Venice office
• Team lunch provided on Tuesdays in-office
• Sunglasses to keep you and your friends styling
• Dog-friendly HQ two blocks from the beach in Venice
  
  

Interested? Please send your resume, portfolio, and email and SMS work samples to careers@crapeyewear.com with the subject "Freelance Lifecycle Marketing Manager (Email & SMS)" along with your work availability.